If you advertise on Facebook or Instagram, you often collect contacts faster than your team can work through them. snori becomes the fixed collection point: every new lead from your Meta ads flows automatically into a smart table as a row, or onto a page – no export CSV, no copy-and-paste. The focus is clearly on one direction: data comes in, and it comes in right away.
What are Meta & Instagram lead ads?
Lead ads are an ad format from Meta, the company behind Facebook, Instagram, Messenger and WhatsApp. Instead of sending the user to an external landing page, an instant form opens straight inside the app. Name, email and phone number are often pre-filled from the profile – the user barely types anything. That lowers the barrier enormously and is one of the cheapest ways to reach qualified contacts. The catch: the leads first sit only inside the ad account, in the so-called Lead Center. From there they have to get into your working tool somehow – and that is exactly what snori handles as the target.
snori and Meta leads: the two directions
snori as the target – leads come in
This is the real purpose of this connection. The moment someone submits your instant form on Facebook or Instagram, the lead is caught by an automation service such as Zapier, Make or n8n and written into snori as a new row. Every field – name, phone, campaign, date – lands in its own column. Your team sees the contact within seconds and can follow up while the interest is still fresh. Sales experience says the same thing again and again: whoever reacts within the first few minutes wins noticeably more deals than someone who calls back hours later.
snori as the source – status goes out
The reverse direction is possible but secondary: if you mark a lead in snori as "contacted" or "won", the same automation service can carry that status onward – back into a CRM, say, or into a reporting table.
How to set up the connection
- In snori, open the settings for the Workspace API and create an access key for the workspace where the leads should land.
- You decide what the key may do – for lead intake, "append" is enough.
- In your automation service you choose "Facebook Lead Ads" as the trigger and snori as the action, and enter the key.
- Done: every new lead now appears automatically as a row.
No server, no code, no daily manual work – the contacts gather themselves.
Who can access your data
An access key in snori can never do more than you allow. For lead intake the "append" right is enough: the service may write new rows but overwrite or delete nothing. Every change is versioned and can be rolled back, and the key applies only to that one workspace. Your contact data stays encrypted in a German data centre – which matters, because ad leads are personal data.
Meta leads, your own forms or another channel?
Meta lead ads are ideal when your audience is on Facebook and Instagram anyway. If your advertising runs through Google, look at the Google lead forms. If you would rather build the form yourself and embed it on your site, Typeform & Jotform fit. All three paths end the same way – as a clean row in snori. If you want no service in between, you can also connect your source directly via the Workspace API.