Every AI is a stranger at first. It doesn't know your brand, your tone or your terms – so every text sounds a little generic and you fix it afterwards. The fix isn't a longer prompt, it's a fixed place where your brand knowledge lives and your AI draws from it. That's exactly what snori is.
A memory for your brand
In snori you store what makes your brand your brand, all in one place: tone and voice, your core messages, your do's and don'ts, text templates, a glossary of your terms and spellings, plus editorial plans and topic lists. All in a full block editor, cleanly sorted into pages and sub-pages, searchable in seconds. This isn't a dead file in a folder – it's the source every new text grows from.
Your AI finally writes like you
Here's the key: you connect your own AI – ChatGPT, Claude, Gemini or another – directly to this knowledge. Instead of explaining your brand voice again and again, it reads your stored brand knowledge and builds texts, blog articles, social posts and editorial plans in the right style. No more starting from scratch, no more pasting whole briefings into every chat window. The AI knows your brand because your brand lives with you – not in the short-term memory of a chat.
You decide what the AI may do
So it never gets out of hand, there's a permission gate between your knowledge and the AI: the AI can never do more than you can. You release exactly the areas it may read from, and you decide whether it only reads or also writes new drafts back. You get the ease of an onboarded AI without handing over control of your content.
Templates instead of a blank page
Content rarely starts from nothing. In snori you store recurring building blocks as templates: the skeleton of a blog article, the structure of a newsletter, a post format, a case-study shell. Your AI pulls that template and fills it in your brand voice – you start every new text halfway there instead of at a blinking cursor. An editorial plan as a real table with status, topics and dates rounds it out.
Grows with you and stays put
Your brand evolves – and your brand knowledge simply grows with it. New claim, new audience, a term you now spell differently: you change the page, and from the next prompt on the AI works with the current version. Every earlier version is kept, and you can roll back anytime. And if you ever switch AI, your knowledge still stays with you – not with a provider.
Secure, German, built for teams
Your brand knowledge is stored encrypted in a German, ISO/IEC 27001-certified data center, with mandatory two-factor sign-in. In a team you work with clear roles: who writes, who only reads. So everyone – people and AI – draws on the same truth, and nobody types briefings twice.